Patricio Cataldo

He is creative, crazy, cosmopolitan and charming:
Patricio Cataldo is not only graphic designer but also design artist and entrepreneur.
In the conversation we learn more about the many facets of the Sonthofer with Italian roots.

The creative all-rounder was born in 1988 in Sonthofen, the son of an Austrian mother and an Italian father.

In addition to the creative streak, Patricio’s second passion is sports. Whether on the football or tennis court, on the mountain bike or in the fitness club – the sport is its source of power, the balance to the demanding creative job. The basis for the (large format) images are digital photographs taken all over the world. The aim of his pictures is to make the viewer change the perspective. Means: if you stand very close to the picture, does not reveal immediately, what is hidden behind the pixels. The further you move away from the picture, the clearer the subject becomes. The criteria for his pictures: high contrast and intense colors.

“Because design has to be”
His life is in terms of creation on different pillars. Advertising concept, design art as well as entrepreneurial thinking and acting.

“Do not ask if your dreams are crazy. Ask if they’re crazy enough.” – Colin Kaepernick

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