Isabel Tong is a Hong Kong illustrator/designer. She founded her brand ISATISSE after she graduated with a Master of Design Strategies from the Hong Kong Polytechnic University. To convey the carefree spirit of the brand’s main character “The Eye Bag Girl Abel”, she applies bold color combinations and freestyle strokes to her illustrations and designs. The brand won the Silver Award of the Best Hong Kong Young Property Award in Hong Kong Licensing Awards 2020. She has written her first picture book “Be Yourself” in 2023. Isabel is active in participating various overseas art fairs in Taiwan, Korea, Japan, and other countries including the Seoul Illustration Fair, Osaka Unknown Asia Art Fair and Bologna Children’s Book Fair.